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Deal Story: Targeted Marketing Campaign

The owners of Design Army, one of Washington DC's top graphic design firms, hired MIP to lease the ground floor retail space of its newly built office building in the burgeoning H St NE corridor. Since the corridor had become an entertainment hub, countless restaurants and bars had opened there and it seemed like new venues were opening every month. While the owners of the space were happy to see the corridor thriving, they knew that having a food or bar operation beneath their office would not be a great long term solution for them or their employees.

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Despite some intial reluctance, the owners decided to hire Metro Investment Properties to market thier space. The owner gave strict instructions to avoid bar and restaurant concepts at all costs and really focus on "creative "tenants. Metro Investment Proerties took on the assignment and actively solicited the target tenant type from its relationships and conversations with other retailers in other corridors throughout the city. We were able to generate 4 bonafide offers from "creative" tenants, leaving the owner and their new tenant extremely satisfied with their new arrangement.

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